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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
The brush is quite short! How can I get product out when more than a quarter empty? I asked at a store today and the associate said to buy another. That cannot be the best advice! These are very pretty!! I'd love to buy 3 (maybe more), but I want to know if I can use all thr product. Thanks! C
- Asked by Cory
- Official Answer By Urban Decay - Brand EngageHi there! We suggest giving our 24/7 Glaze-On Liquid Eyeshadow a good shake to reveal any remaining product. If you're still running low, we suggest stocking up on your favorite shades!Was this answer helpful to you
- Q
How doea ot wear in terms of fallout?
- Asked by Crystal
- Official Answer By Urban Decay - Brand EngageHello! To wear our 24/7 Glaze-On Liquid Eyeshadow, simply shake to activate, then apply onto clean eyelids or, for enhanced longevity, apply to well-prepped eyelids using our Eyeshadow Primer Potion. You can blend with the built-in brush, use your own brush for more precision, or even blend with your finger! Start with a small dot and blend for a sheer wash of color, then build to your desired shimmer intensity. Remember, Glaze-On sets quickly, so blend immediately after applying. We hope this helps you create your next masterpiece!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
844 results
super good
[I received this product in exchange for my honest review] The packaging is kinda bulky but cute, the application is great, it's easy to use, this color is gorgeous it's giving like green orange pink! It's more glittery than i thought but looks pretty and lasted long!
Silver Spooning - in love
I went to ulta and swatched every shade and decided to go with Silver spooning because i was looking for a shade shimmer a sort of whiteish shade. I havent worn it under any other shadows yet to get more of a silver pay off but this is a good every day shade for me. It is easy to build up and blend out. So far i've had it on for 5 hours and it still looks like I've just applied it. I
Nice Glow
I really love how this shadow looks! The shimmer is gorgeous and gives my lids a glow. It applies super smoothly and evenly with no patchiness, and the shade is beautiful. That said, I have somewhat sensitive eyes, and by the end of the day, this made them feel itchy and uncomfortable. It also creased a little after a few hours. I'll probably still use it occasionally because it looks amazing on me, but I wouldn't wear it all day or too often. Just a heads-up if your eyes are sensitive too.
Would buy again
[I received this product in exchange for my honest review] The Urban Decay 24/7 Glaze-On Shadow in Sugar Twist delivers a stunning, high-shimmer finish that lasts impressively long—up to 15 hours without creasing or fading. The built-in brush makes it beginner-friendly and quick to apply. However, it's less suitable for oily eyelids and requires shaking before use. A fun, bold pop of sparkle for anyone wanting an easy, long-wear liquid shadow.
Great shimmer
[I received this product in exchange for my honest review] Urban decay is the queen of sparkly eyeshadow and this is no exception. It does crease a bit if you have super oily skin like me but I love how it's more of a shimmer than a full on glitter.