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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Eva NYC's Tone It Down Blonde Shampoo neutralizes brassy tones for cool-toned blonde hair that's bright, shiny, and soft. Time to kick some serious brass!
Benefits
- Ultra-violet pigments neutralize yellow to brassy tones, for salon-fresh blonde every time
- Nutrient-rich & sulfate-free to provide gentle cleansing
- Certified cruelty-free through Leaping Bunny, certified vegan & certified GMO-free
- Free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone & Benzophenone
- Made with sustainable packaging: Aluminum can made with 25% PCR (post-consumer recycled) aluminum and is curbside recyclable. Plastic pump made with 25% PCR (post-consumer recycled) material and is recyclable via TerraCycle.
- Packaging may vary
Key Ingredients
- Wild Cherry Bark contains high levels of antioxidants to help deeply condition for a smooth & silky feel
- Ultra-violet pigments neutralize & cool down yellow to brassy tones
- Ginger Root extract has stimulating properties that work to energize & polysaccharides and amino acids that help moisturize
To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up. Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC's Tone It Down Blonde Conditioner.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-10, Polysorbate 20, PEG-12 Dimethicone, PEG-150 Distearate, Sodium Phytate, Dehydroacetic Acid, Propylene Glycol, Benzyl Alcohol, Citric Acid, Fragrance , Ext. Violet 2 (CI 60730)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Toning hair
- 1Blonde, highlighted hair
- 1Use once per week, in between other shampoos
- 1Use in between salon visits
- 1Keep your blonde from going yellow
Describe Yourself
- 2Blonde
- 1Wavy
- 125 year old
- 1Natural blonde young adult, looking to brighten
- 1Blonde
Hair Type
- 7Wavy Hair
- 3Straight Hair
Most Helpful Positive Review
Amazing product! Pairs well with the conditioner
Makes your hair soft and takes all the yellow tones out! It smells amazing! So fresh and almost floral. Pairs very well with the conditioner and the leave on moose!
Most Helpful Critical Review
Nice purple shampoo for beginners
I received this eva-nyc purple shampoo for blinde hair courtesy of Influenster in exchange for my honest opinion/review. I have fine blonde hair (color treated blonde) that is shoulder length. My hair holds onto a lot of yellow/orange/copper ish colors if I do not tone and/or use blonde shampoo and ...
1371 results
Delivered what it said it would!
Reviewed at
My color product left my hair brassy looking. One shampoo got rid of it and gave me a natural, softer blonde. I will be using this weekly. A product that actually did what it said it would!
Love this product
I have color treated and curly hair that I straighten. This shampoo smells so good and leaves my hair very soft. My hair is short and I do get regular trims. Keeps my blonde color looking great!
Icy Blonde
My holy grail for icy hair. Bottle is hard to figure out how to open but I just googled it.
Wouldn't recommend
The conditioner bottle didn't even work. Smells horrible. And it did little to nothing to my bleached hair. Will not be purchasing again.
I will definitely be buying this again.
Hair Type Wavy Hair
I have naturally graying hair and wanted to take away the brassy tones..this did not disappoint. I was also very pleased with the light, non-chemical smell.
